Building a website is a lot like opening a retail store. Even with a listing in the phone book and a sign out front, most people won’t know about your store until you publicize it, often with paid advertising of various types, from newspaper ads to phone book ads.
It’s the same with the website; some people will find it via search engine (for example, Google, Bing Yahoo) but it can take a long time, and a lot of effort, for Google to rank a new website highly enough people find it quickly. Online advertising is an effective way to bring more prospects to your website, either for short-term programs, or as part of a long-term promotions campaign.
We can set up and run online ad campaigns to send prospects to your website. The most popular type of ad campaign is a Pay-Per-Click campaign on Google AdWords. In this type of campaign, you choose keywords (or phrases) to bid on whenever someone searches for terms relevant to your business. Google will show the ads it considers most relevant, highest bidder first, on every search. You choose the keywords, the ad text, the geographical locations to be targeted, your maximum bid for each keyword, and your daily budget.
You pay only when a user clicks on your ad, and is taken to your website. These campaigns can be paused, changed or restarted at any time.
Monthly costs are set to fit your budget, and depend on the number of words/phrases, geographic area you’re trying to reach and competition for the keywords. We can provide estimates, and work with you to develop an effective campaign.
Part of making your website easily findable on the Internet is having other websites link to it. Social media (Facebook, Google+, Pinterest, Twitter and others) can help, along with review sites like Yelp. Developing an active social media presence can also help engage prospects, help them get acquainted with your business or organization and lead ultimately to sales or direct engagement.
We can set up social media accounts for you, or advise you on how to make them work best for your business.